Battle Royal - 1553 Words

A Battle Royal for Equality: An Analysis of Ralph Ellison’s â€Å"Battle Royal† â€Å"Battle Royal† provides a realistic portrait of the difficulty of being a black person in a Country dominated by white men. Ellison uses several symbols in â€Å"Battle Royal† to illustrate the black struggle for equality. These symbols include the stripper, the flag tattoo on the stripper’s stomach, the blindfold, and the battle itself. The stripper is symbolic of the connection between women and black people in the eyes of white men, and her tattoo symbolizes the freedom that the black men want. The blindfold is symbolic of the narrator’s blindness to the actions of the white men, as well as the limitations binding black people, and most evidently, the battle†¦show more content†¦The white man is also trying to uphold his power and control over the situation by gaining the narrator’s trust. The narrator is naà ¯ve in his understanding when he receives a leather brief case and a scholarship after delivering his speech: â€Å"My fingers a-tremble, I complied, smelling the fresh leather and finding an official-looking document insi de. The document was a scholarship to the state college for Negroes. Although the white men provide the narrator with a scholarship, it is for the black college, which is undoubtedly inferior to any white college. Another instance in which the narrator does not fully understand the intentions of the white men occurs when the black men are ordered to scramble for money on a rug after the battle. It appears that the men are going to receive money for participating in the battle; however, the rug is electrified and the coins are not real. The white men are merely being entertained at the expense of the black men, which the narrator realizes this once he is electrocuted when he tries to pick up a coin. The narrator’s figurative blindness to the intentions of the white men makes the struggle for equality even harder. The white blindfold is also symbolic of the restrictions put on blacks by white men. This is shown when the white men put blindfolds on the black men before the battle royal. The white color of the blindfold is symbolic as well; it represents the binding powerShow MoreRelatedThe Royal Experience : An Analysis Of Battle Royal Essay1219 Words   |  5 PagesThe Royal Experience: An Analysis of â€Å"Battle Royal† The short story â€Å"Battle Royal† by Ralph Ellison characterizes about a well-educated young black male who strives to find his own identity. The protagonist refers to himself as an †¦ â€Å"Invisible Man† (Ellison 1). He lives in the deep South where race and gender defined an individual’s equality and right’s. He is invited to read his graduation speech at a private gathering in front of his towns elite white members. The young black man felt honoredRead MoreAnalysis Of The Poem Battle Royal 857 Words   |  4 Pagesway all the elements of a test contribute to a story’s meaning. The images, symbols, and metaphors in Ellison’s â€Å"Battle Royal† give this story a whole new meaning. In 1947, when this short story was published, the black community was at an all-time low. The main aspects of this piece have ambiguous meanings behind them. The grandfather’s death scene, the naked dancer, the battle royal, the narratorâ €™s speech, and the narrator’s dream all have significant symbolism. The grandfather’s death had aRead MoreBattle Royal By Ralph Ellison1308 Words   |  6 PagesThe short story Battle Royal by Ralph Ellison is a disturbing story about the conflicts between the black and white cultures and the main character and himself. In the story the conflicts between the two cultures had a definite impact on how the main character saw himself and caused the conflicts within himself. Battle Royal deals with racism and the suppression of the African American race and how it effected the actions of that culture. The main character of the story is an African AmericanRead MoreBattle Royal, By Ralph Ellison963 Words   |  4 Pages Battle Royal Interpretive Essay Battle Royal is a short story that metaphorically address many such issues such as racial discrimination. The Author, Ralph Ellison, uses symbolism such as blindness and the concept of initiation to compare the world to a real life battlefield. Ellison intended to emphasize, both passive and aggressive elements of battle is necessary to achieve the American Dream. There is much symbolism used in the story. The protagonist’s grandfather is a symbol in himself.Read MoreBattle Royal By Ralph Ellison989 Words   |  4 PagesIt is undeniable that the short story by Ralph Ellison entitled â€Å"Battle Royal† is an intense one. It would be hard to walk away from reading his story without feeling some kind of emotion whether it be pain, sadness, fear, anger, or all of the above. This story portrays a black man, the invisible man, in the time when racism is still running rampant. He uses symbolism many times in order to portray meaning and delve deep into the mind and emotions of the main character, a black man. In the storyRead MoreBattle Royal, By Ralph Ellison969 Words   |  4 PagesThe struggles of many black is should never be described lightly. Many african americans were treated like animals and never was given the respected deserved. In the story, Battle Royal, by Ralph Ellison, a young African American man is trying to fit i nto white society that holds majority of blacks back. During the beginning, the narrator is bewildered by his grandfather s last words. His grandfather spoke out about being a traitor in front of his family. The family was confused and concernedRead MoreAnalysis Of The Poem Battle Royal 1965 Words   |  8 Pagesthink all in all or the way that we dress. Our lifestyles are affected as a whole. Today, people of different races are able to come together as one, whereas a few decades ago, everything and everyone was once segregated. Ralph Ellison, author of â€Å"Battle Royal†, wrote this story from a first-person singular point-of-view. Throughout the story, the reader can easily interpret how the narrator’s level of self-awareness shifts. This highlights an important theme of identity and the true self. The narrator’sRead MoreEssay Battle Royal, by Ralph Ellison1341 Words   |  6 PagesEllison’s Powerful Battle Royal      Ã‚   I felt a wave of irrational guilt and fear. My teeth chattered, my skin turned to goose flesh, my knees knocked. Yet I was strongly attracted and looked in spite of myself. Had the price of looking been blindness, I would have looked. (Ellison 939)    These insightful words written by Ralph Ellison in the powerful short story Battle Royal, which later became the first chapter in the critically acclaimed novel Invisible Man, convey the repressedRead MoreBattle Royal By Ralph Ellison Analysis1089 Words   |  5 Pagesrace can make one group think less of another. This is not the only factor though. Nobility has always looked down upon those without royal blood, and rich people have always looked down upon poor people. These factors are all present in Battle Royal by Ralph Ellison. In order to highlight the virulent relationship between the white men and black men in Battle Royal, Ralph Ellison focuses on a separation of class by way of race, wealth, and social standing. Because of racism, the main character (Ellison)Read MoreRalph Ellison s Battle Royal962 Words   |  4 PagesCrushed Into Invisibility; Ralph Ellison’s â€Å"Battle Royal† Invisible Man begins with the claim that he, our narrator, is an invisible man. His invisibility was not manifested by a physical condition but rather by the result of the refusal of others to see him. The Chapter, â€Å"Battle Royal† is about our protagonist who forced unknowingly to embrace this invisibility as a way to survive in a world of Southern racism. In this â€Å"Battle Royal† young black men forced to look at a naked white woman with

Coping Strategies of Parents of Children with Autism

This is part of my research, though it is still in the process of editing and completing the entire chapter 1. COPING MECHANISMS OF PARENTS OF CHILD A DIAGNOSED WITH AUTISM: BASIS FOR COUNSELING PROGRAM Researcher: Aracelli C Legarda INTRODUCTION Parenting is a highly stressful job. Everyday is a challenge. Some days are easy and others are hard. However still, this is one of the most challenging and rewarding jobs parents will ever face. It is therefore critical to know how parents cope when having a child with autism. Autism is a disorder of neural development characterized by impaired social interaction and communication, and by restricted and repetitive behavior. Autism affects information processing in†¦show more content†¦The many demands of the children with autism force the parents to adapt in order to survive. Parents are therefore compelled to utilize coping strategies to deal with these stressors. THEORETICAL FRAMEWORK A child with autism is characterized with problems like impairment of communication, low social functioning and having aggressive and self-destructive behaviors. Impairment of communication in a child with autism is manifested with self initiated isolation, non usage of communication mediums such as reading, writing and simple conversation. They are generally limited to gestures. Though children with autism have ability to focus at their own liking in relation to their own time and activity, they cannot be diverted from one activity to the other unless they want to. The child adapts to the regular accepted norms of the society by low social functioning. The child may be found to be unreceptive to social interaction and would demonstrate his own ways of thought and actions. This becomes a problem when the receiver of the child’s behavior cannot translate it into what the child truly means. He cannot contribute to his social responsibilities. Children with autism can often engage in forms of aggression such as hitting, biting, pinching, kicking, throwing objects, head banging,Show MoreRelatedEssay On Parents Who Are Affected By Their Children Health1277 Words   |  6 PagesParents Who Are Affected by Their Children’s Health Parents are not born knowing how to be parents which can be challenging even more so if the child is developmentally disabled. Children can bring positive and negative challenges which can influence the way parents manage their daily life’s. According to research, parent’s do find it overwhelming to raise a disabled child because it can increase chances of health problems on them (Hodge, D., Hoffman, C., Sweeney, D., Riggs, M., 2013). EspeciallyRead MoreChildren With Autism Spectrum Disorder869 Words   |  4 PagesFamilies with children with autism spectrum disorder(ASD) experiences more stress than the typical family without a children with ASD. A previous research study by Baker-Ericzen, Brookman-Frazee Stahmer(2005, p. 194) supports this statement, â€Å"Both parents of children with ASD report higher levels of both parent and child related stress juxtaposed with parents of typically developing toddlers†. In order to comprehend the information of the study, one must understand what autism spectrum disorderRead MoreRaising A Child With Autism1321 Words   |  6 PagesRaising a Child with Autism There is no doubt that raising a child with autism is challenging. There is endless research on Autism Spectrum Disorder (ASD) but a very limited amount on the costs and benefits of caring for a person with the disorder. In order to gain a comprehensive perspective on the biggest challenges parents and caregivers of autistic children face, a look into the private lives of these families and close networks is necessary. The only way to give support and provide the muchRead MoreInterview Assignment : The Peterson Family1203 Words   |  5 PagesSoutheastern Virginia. Previous, the family had lived in Italy due to Mr. Peterson s position in the United States Military but had moved to Virginia two years ago. Mrs. Peterson works at night and the parents have five children together. Christian is an intelligent 12 year old boy that was diagnosed with Autism Spectrum Disorder (ASD) by the United States Navy Developmental Pediatrician in Naples, Italy when he was 9 years old. Christian has one older sibling, Sarah and three younger siblings RebeccaRead MoreCoping Mechanism of Families with Autistic Children5009 Words   |  21 PagesIntroduction Autism is a pervasive developmental disorder that affects the brain’s development of social and communication skills and said to be a behaviorally-defined condition. 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Marketing Management Strategy in Bread Talk Bakery Case Study

Question: Discuss about the Marketing Management Strategy in Bread Talk Bakery. Answer: Introduction The company taken here is namely as Breadtalk, which mainly produces different food and beverages. The company is founded in the year of 2000, and the number of available stores is around 836 all over the world (Breadtalk.com 2016). The founder of the organization is George Quek and Katherine Lee. The net current asset of the company is about 149.933 million. Along with this, the total income of the company is about 16.177 million. The company started its business procedure from the basic market segmentation. The segmentation is based on demographic and geographical perspectives. In this case, a bread market is divided into small subsets containing homogeneous group rather cluster of clients. The variables or assessment factors are religion, family income, age, sex, occupation, etc. Thus, it can be said that, for the business to business marketing followed by BreadTalk, is entirely dependent on this organizational entities. The other target marketing is based on certain other segment ation categories such as- behavioral segmentation, geographical segmentation, multivariate account segmentation, cultural segmentation etc. Figure 1: BreadTalk (Source: Breadtalk.com 2016) This is one of the top listed Singaporean Bakery company, currently which is facing different problems regarding sales and marketing (Kotabe and Helsen 1998) due to its declining products. This report will discuss various suitable theories, frameworks, and techniques rather professional models that are related to different major marketing plans. Among various techniques, most appropriate one will be taken for granted to improve its commercialization and sales not only in South East Asia but also in all over the world. Situation Analysis (Marketing Audit) of BreadTalk Market Audit During the marketing audit along with different interrelated situation assessment, it is found that current position of the company is declining due to the production of some poor quality food (Jain 1989). Market planning is a theoretical overview that defines the particular development progress process, tactics and strategies those are required to evaluate the objectives of the company (Zou and Cavusgil 2002) but this company is following all of them in a perfect progressive manner. The entities related to the marketing planning process are all interconnected to each other. The business segmentation of BreadTalk group of Limited revenue structure from the geographical aspects is shown below: Development of Geographical Revenue value Singapore $70,000 China $140,000 Hong Kong $210,000 Row $280,000 Figure 2: Revenue structure (Source: Ryu, Jang and Cho 2014, pp-155) Mainland China is in the top most level and the other competitions are shown in the graphical diagram. Figure 3: Competitor Assessment of BreadTalk Bakery (Source: Ryu, Jang and Cho 2014, pp-155) Internal Analysis (SWOT Analysis) From the internal analysis it is defined that the improvement in the sales and profitability market share falls under the category that is known as internal market analysis (Norris 1992). In the external market analysis it is found that the micro environment and the macro environment analysis fall under the different category review (Wicaksono et al. 2007). From two of the assessment processes, SWOT analysis is done to obtain the underlying objects of the company's market planning. Figure 4: SWOT analysis (Source: Kumar and Rajan 2012, pp-130) Gap Analysis Apart from this, it can also be said that the business analytics method that is needed to determine the current revenue structure of the company is factor analysis and gap analysis. Gap analysis in a business analytics process that determines two conditions: the conditions are as followed: What is the current position of the company? Where does the company want to pick up its position? The Gap analysis of BreadTalk, defines that the current status of the company is declining due to some of the entities such as quality of the products, price of the products, variations in the products, services by the corporation, non-friendly services provided by the company and the product affordability by the consumers of the enterprise. It can be demonstrated that the external analysis is simultaneously required for the examination audit technique of the company. In addition to this, the marketing and sales of the enterprise also define the sustainability, flexibility and profit generated from the marketing aspects and different assessment processes. From the overall view and other known facts the position of the company can be defined easily. Norris (1992) opined that the factors come under consideration for the evaluations are as followed: legal, economical, cultural, political and technical and social. Altogether the collection of the elements is known as the PESTLE analysis. From the factor analytical point of view it can be said that there are several factors those needed to be prcised for the position structuring (Peng 2013). In the competitive business market, the current status of BreadTalk is not satisfied at all. In order to improve the overall structure of the company it is needed to acquire certain active strategies. At the same time, the perfect execution is also necessary to get a satisfactory result from the analytical perspective (Kalish, Mahajan and Muller 1995). Before any factor implementation the core need is to improve the imperfect entities that affect the maintenance of the position of the company in the competitive bakery marketplace. Porters Five Forces Analysis This analysis is also applicable to calculate the existing competition of the enterprise (Chen, Liang and Yueh 2014). In order to achieve one of the best positions in the competitive marketplace the rivalry measurement among the Singaporean bakery world in imperative. The five forces are as followed: The threat of substitutes: The Bakery farm took under consideration for marketing analysis namely as BreadTalk bakery has the biggest threat in the marketplace is Starbucks. Starbucks is one of the very famous coffee shops, which has its individual unique tasted food products. Thus, it can be said that the threat to the existing company here is Starbucks and other pastry and bakery making companies. From the revenue structure of the company it is defined that some new threats are certain known international bakery companies such as Duke Bakery International Plaza, Postre Bakery Caf, Delcie's etc (Doole and Lowe 2008). The company must attain certain protections against imports of the substitutes. Therefore to solve this problem the company should make itself aware of the other existing companys products. Threats of new entrants: Some of the other companies are also coming forward, which has become the threat to BreadTalk (Srinivasan 2014). In order to mitigate these issues the company must obtain some of the best marketing models so that the sales and the sales and the marketing structure of the company reach the best of the position. Generally in this case the declining products are dream pastry. Thus, the company must obtain the high level of barriers to the new entrants and a limit of protection to the foreign entries. Bargaining power of the buyers: The bargaining power of the buyers also misbalances the benefit level of a particular company. The equity theory measurement is paramount to calculate the overall profit level, sales and the marketing of the enterprise. The fundamental entities related to BreadTalk are the weak consumers protections laws and regulations and the segmented and small local level buyers (Jain 1989). BreadTalk should obtain different regulations and protection laws for the related poor users. It can also segment low level of local consumers. Bargaining power of the suppliers: the acronym can also be implemented as market of investment to the company, but the leading problems occur due to certain potential factors such: The degree of different inputs Effects of the investment cost. Presence of all the inputs The ratio of concentration Other advanced level intensity ratio Intensity of rivalry: There are certain potential factors which are essential to calculate in the industrial competition study (Bradley 2005). The competitiveness in an existing market some possible factors are needed to be analyzed such as: With the help of some invention obtaining sustainable competition Advertising Transparency degree Interrelated concentration ratio Impact of competitive strategies Figure 5: Porters five forces (Source: Chen, Liang and Yueh 2014, pp-5) Marketing Objectives of BreadTalk (SMART Objectives) Marketing planning is one of the most important diagnostic essential functions that are needed profoundly oriented to almost every organization (Alden, Hoyer and Lee 1993). The selection of the model and the model regarding isolated tactics are necessary to be undertaken by the company business analyst in a proper way (Zou and Cavusgil 2002). It the choice of the model went wrong then the entire efforts will go in vain. Specific This is one of the primary objectives that are acquired by the corporation to produce best quality food for the consumers (Kalish, Mahajan and Muller 1995). The quality maintenance of the food is imperative for any company. If the company does not maintain the quality of the food, then it will be tough for the company survives in the competitive business marketplace. In order to produce good quality food the investment level of the firm must be enhanced (Doole and Lowe 2008). Then only the ingredients required for the production of food will call as quality food. As the company is facing several competitions in the market, the bakery products of the company should contain unique flavor and incredible taste at the same time in order to attract consumers from various zonal regions (Peng 2013). Therefore, most of the important objectives for this bakery company is to produce good quality of foods. Measurable As per the assessment of the BreadTalk bakery the piece level of the company is comparatively higher than other baking organizations situated in Singapore (Coghlan 2015). Thus, in order to mitigate this issue the company is currently perusing certain activities. Initially, the company has certain manufacturing kitchen equipment, but those are time-consuming and used to take huge money for the maintenance (Kotabe and Helsen 1998). Therefore, the company is currently buying some advanced equipment those have advanced technologies and also take less for the preparation of the foods. Therefore, another important objective for this bakery company is to provide proper price ranges of foods. Achievable In order to achieve a huge number of consumers, the company is currently acquiring an expert group of highly experienced chef those who will provide good as well as various quality foods (Wicaksono et al. 2007). Apart from this, the company is also receiving advanced technical equipment and good quality ingredients for unique taste. Therefore, one of the most important objectives for this bakery business is to produce a variety of foods. In the Singaporean market the need for baking is very much high but from the economic perspective it is also known that the price will rise when the demand will rise simultaneously and at the same time when the demand will less that time also the piece will increase. For the consumer aspect if the price of bakery products is high then it is very evident that the users will avoid it. If they can easy obtain the same quality products at the lower price, then the customers will prefer that company. The Company used to provide all friendly and reliable services to the consumers. From the environmental aspects the report analyzed that in the North West zone, the company can provide its services with any complaint from the users because they have a friendly service for the clients of the enterprise (Coghlan 2015). But in a case of the southern east zone, the services provided by BreadTalk are not at all friendly for the customers. As the services are not friendly enough thus, from the different analysis, it is defined that user-friendly ambiance is vital for the development of the position of any company (Doole and Lowe 2008). As the company is declining for its products therefore beside the product improvement, a customer friendly service is also another primary objective of the enterprise. Therefore, one of the most important targets for this bakery business is to provide user-friendly services of foods. Realistic From the year 2000 onwards the company is providing a variety of food that includes different delicious desserts, biscuits, cookies, and pastries. There are many businesses situated in Singapore, which are producing different bakery foods, but the quality and the variation of the foods are advanced than Breadtalk (Doole and Lowe 2008). Though the company is having over 136 of outlets all over the world while it's time to face competition the rate of interruption is always very high than all others. Thus, the variation in food is paramount. Time Currently almost all the Singapore based bakery companies are providing excellent services to the consumers offline as well as online services regardless of the geographical location of the customers (Hooley and Beracs 1997). Not only this but also it provides a twenty-four seven service. BreadTalk Bakery Company is acquiring certain technologies that improve the service technique of the company (Metzger 2014). Initially, they do not have the facility to provide anytime anywhere services, but now they have the facility. Thus, it is possible for the company to provide excellent and efficient services to the consumers. Therefore, one of the most important objectives for this bakery company is to produce a variety of foods. Affordable ranges: The pastry and the other chocolate cakes produced by the firm range very high. Due to its expenses middle-income belonging people are unable to buy the products. Thus, affordable price of the products is critical for the company. If the consumers can obtain the same things at the lower price from other bakery shops, then the clients will not buy products from the enterprise. In order to mitigate this issue, the company is trying to decrease the price of the goods so that it would become affordable to all the consumers (Ehrnsperger and Pihlgren 2015). The other competitive companies in Singapore have an appropriate price range that is readily available for the clients of the products. Thus, from the logical business point of view, it is defined that management audit is needed to make a balance between the commercial investment and its respective outcome or benefits (Metzger 2014). Therefore, for BreadTalk bakery another objective of the company is to range its prices in an affordable one. Marketing Strategies and Programs of BreadTalk (7Ps Analysis) There are several marketing models followed by different marketing groups (Javaid 2014). The programs based on the marketing strategies are analyzed with the help of the Porters five forces, PESTLE'S analysis, 4P marketing model, and 7P marketing model, Belbin's, etc. Among many of the marketing strategies, the best-taken option is known as the 7p marketing model. BreadTalk Company uses 4p marketing model, but the report suggests one of the most famous models is 7p marketing model (Zou and Cavusgil 2002). As the 7p marketing model has some advantages and also extended features which the 4p marketing model does not contain. According to Bradley (2005) among different marketing theories and models the best solution suggested is the 7p marketing mix. The products produce by the company should be satisfactory to the customers or else the company will undoubtedly face a loss (Alden, Hoyer and Lee 1993). In order to bring benefits to the farm, the structure modeling and designing approach need constructive suggestions and concentration from other high level management authority of the company. Before producing any of a food product, the company must target certain cluster of consumers. This will do with the help of marketing mix and market segmentation (Leonidou, Katsikeas and Samiee 2002). Once the product produces by BreadTalk Bakery Company launched in the market, some steps are required to be followed to overcome the issues arising regarding their marketing and sales. Some matters come under consideration for the commercialization sales. The product target Expectation of the consumers for the particular product Advantages level over other competitive bakery products produces by other companies Different selling points measurement Planning to make the position of the manufactured product within the competitive marketplace The existing model used by the bakery company is 4p marketing model, and the factors which are important to be analyzed are product, place, price and promotion. The components of the marketing mix are served to the consumers of the company leading products (Ehrnsperger and Pihlgren 2015). In the 4p marketing model there are only four elements that come under consideration but in a case of 7p marketing model, there are seven components that are needed to be measured to calculate the overall marketing and sales of the company products. The objectives of the 4p marketing mix model help an organization to provide effective outcomes to the marketplace (Norris 1992). While the BreadTalk Company is using this model they concentrated on the availabilities: Production of the products as per the consumers need Affordable price range Availability of the products at all the outlets of the company Availability of the product information to the consumers all over the world regardless of time and the geographical location: 7p Marketing Mix Analysis Here, the report suggested BreadTalk Company to implement 7p marketing mix in their model designing approach (Knight 2001). The questionnaires indicated above can be answered in a well-organized manner only if these questions analyzed. There are about seven elements found in a 7p marketing mix (Leonidou, Katsikeas and Samiee 2002). The answers to the questions help an organization to build a perfect design. The 7p marketing mix model has strictly interrelated to the product strategies also (Biswas et al. 2012). The components of the 7p marketing mix are as followed: Price: In this model, there are lots of different price fixing strategies available. This approach is made to attract the consumer all over the world (Metzger 2014). A whole pricing procedure is beneficial to the company as well at the same time. Every organization offers a particular charge for individual products. It is termed as the second most important components in the process of the marketing mix. The price fixing of a particular product is paramount in order to satisfy the consumers of the company. There are some factors which are needed to be measured for the price fixing. The factors are as followed: Demand for the product in the market Cost of the product Ability for payment of the products Price fixed for the same product in other companies Legal and economic restrictions Even it can be said that the product produces by the corporation must have a perfect price value as it makes a powerful effect on the consumer need (Keegan and Schlegelmilch 2001). It also affects the profit calculation of the firm. Promotion: The promotion of any product is the ultimate resulting outcome of all the components (Srinivasan 2014). The summation of the components can move up the string and down string as well. If the company is running in benefit, then it will be known as up line and vice versa. If the products produce by the corporation meet all the requirement of the customers then the marketing efforts given by the organization is said to be useful. But in case if it does not reach the requirements as per the consumers' choice then the effort will be in vain (Keegan and Schlegelmilch 2001). Majorly it can be defined that the promotion is the outcome of the summation of all other components of a 4p marketing mix. People: For the provision of the services most of the essential ingredients are the people rather the consumer of the products (Ehrnsperger and Pihlgren 2015). The customers of the products give the final acumen about the provision and the delivery structure. Process: According to Sengupta and Chattopadhyay (2006) In BreadTalk bakery to avoid any confusion efficient service is needed to be treated. The information and the data flow of the process must follow a proper way. Otherwise, it will cause the interruption in the process. Physical evidence: The physical evidence mainly describes the service destination of the product served by an organization (Leonidou, Katsikeas and Samiee 2002). It is precisely interrelated to the operation made by the retailer shops. Products: Product leads to the manufacturers of breadTablk. The pastries and bakery products that are mainly produced by the company are judged with the help of gain received and at the same time, the customer feedback. If the feedback gives positive vibes to the management team, then the product will be determined as lining user-friendly (Srinivasan 2014). Breadtalk products are declining in the competitive market. Thus, they must obtain new and advanced strategies (Nguyen 2015). Products take different forms while it is launched in the competitive marketplace (Srinivasan 2014). In other words, it can be said that it is referred to the services and products offered by any of an organization. The consumers do not pay for any of a tangible product rather they spent money for their satisfaction (Kogut, B., 1993). As BreadTalk is a bakery company the products are required to be tasty in order to achieve more consumers and also to satisfy the existing customers. Products can also be desc ribed as a cluster of benefits to the company. Thus, it can be said that assemble of all the factors should be done in proper and well organized, proportional manner else different organizational loss will arise. Place: The term place in the 7p marketing mix defines the source of the manufacture of the declining products (Putra and Harijanto 2015). The Company produces its products for the sake of the customers need. Therefore, the availability is paramount for any of them (Metzger 2014). It is the third most crucial element in 4p marketing mix model designing. This term is related to the anytime anywhere services offered by an organization. It is essential that the pastries and bakery products should be available in South East Asia (Norris 1992). The manager of the company is bound to make the profit from the southeastern zonal region (Kalish, Mahajan and Muller 1995). Therefore, they must open some more outlets over there so that the consumers belonging to that section will be able to avail the products whenever the need. Apart from this, the convenient profit can also be made if the service is found to be user-friendly. Again BreadTalk can also offer franchises to the nearby southeastern z one (Javaid 2014). If it is restricted to the company to sell its products directly to the consumers then, they can take the help of third-party selling team. If the company provides the facility of third party retailer holds, then it will be beneficial to the consumers and to the company itself. Figure 6: 7p marketing mix model (Source: Chen, Liang and Yueh 2014, pp-3) Marketing Monitors and Controls After calculating all the marketing elements it is found that previously the company used 4p marketing mix model, but in this case, the components of 4p are not much advance (Kotler 2009). Therefore the report suggested BreadTalk bakery company implements 7p marketing model so that the company could attain the significant amount of benefits (Doole and Lowe 2008). The marketing monitoring process monitors the entire process flow of BreadTalk. The top managerial team scans the overall stem from the source to the ultimate destination (Ehrnsperger and Pihlgren 2015). The methodologies focus on all the relevant business analytical factors. The structure design to the profit gained by BreadTalk is controlled and monitored by the financial and audit team. Figure 7: Images of marketing environment (Source: Biswas et al. 2012, pp-260) Conclusion and Recommendations At the end of the report it can be said that the suggested marketing model is constructive enough to ensure the increment in sales for BreadTalk. In this report, the practical outcomes of the models are discussed elaborately so that the managing director of the company in the southeast region will understand the efficiency of the design correctly. In this report, all the marketing models, porter's five forces, PESTLE analysis and difficulties facing the company are also discussed in a well-organized manner. The current revenue of the organization implies that due to the declining products it is becoming difficult to obtain a good position in the competitive market for BreadTalk bakery. But if it follows the 7p marketing mix model in order to launch its products in the market then the benefit structure will increase. The constructive recommendations for BreadTalk are as followed: Advertisement through different medium such as Facebook, LinkedIn, Twitter, Instagram, Local Cable TV Channel, Banner, etc. Improvement of food quality Catering approaches in organizations Increment of number of Outlets including staff Positive environment for the consumers References Alden, D.L., Hoyer, W.D. and Lee, C., 1993. Identifying global and culture-specific dimensions of humor in advertising: A multinational analysis.The Journal of Marketing, pp.64-75 Biswas, B., Ullah, M., Absar, N. and Manchur, A., 2012. A comparative analysis in the macro and micro nutrient compositions of bakery food products available in the Chittagong city corporation, Bangladesh.Nutrition Food Science,42(4), pp.256-260 Bradley, F., 2005.International marketing strategy. Pearson Education Breadtalk.com (2016).BreadTalkGroup- Home. [online] Available at: https://www.breadtalk.com [Accessed 5 Jul. 2016] Chen, C.C., Liang, C. and Yueh, H.P., 2014. The business policy and strategy of online marketing: A case study of the Sinyi Township farmers association in Taiwan. InInternational Conference on Business and Information (BAI2014), International Business Academics Consortium, Osaka, Japan. July(pp. 3-5). Coghlan, D., 2015.Competitive Dynamics In The Irish Bakery Industry: A Study Of The Antecedents of Competitive Action in the Irish Bakery Industry Through the Lens of the Awareness-Motivation-Capability Model(Doctoral dissertation, Dublin, National College of Ireland). De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications Doole, I. and Lowe, R., 2008.International marketing strategy: analysis, development and implementation. Cengage Learning EMEA. Ehrnsperger, K. and Pihlgren, J., 2015. Marketing of free-from products in Swedish bakeries and patisseries Erramilli, M.K., 1991. The experience factor in foreign market entry behavior of service firms.Journal of international business studies,22(3), pp.479-501 Hollensen, S., 2001. Global Marketing: A market-responsive approach. Hooley, G. and Beracs, J., 1997. Marketing strategies for the 21st century: lessons from the top Hungarian companies.Journal of Strategic Marketing,5(3), pp.143-165. Jain, S.C., 1989. Standardization of international marketing strategy: some research hypotheses.The Journal of Marketing, pp.70-79 Javaid, J., 2014. Marketing Research Innovative Product Launch in Indian Sanitation Industry. Johansson, J.,K. Global Marketing: foreign entry, local marketing global management. Boston: Richard D. Irwin, 2000. ISBN 0-07365863-4 Kalish, S., Mahajan, V. and Muller, E., 1995. Waterfall and sprinkler new-product strategies in competitive global markets.international Journal of research in Marketing,12(2), pp.105-119 Keegan, W.J. and Schlegelmilch, B.B., 2001.Global marketing management: A European perspective. Pearson education Knight, G.A., 2001. Entrepreneurship and strategy in the international SME.Journal of international management,7(3), pp.155-171 Kogut, B., 1993. Designing global strategies: Profiting from operational flexibility.Readings in International Business, The MIT Press, Cambridge, MA, pp.195-213. Kotabe, M. and Helsen, K., 1998. Global marketing management.New York Kotler, P., 2009.Marketing management: A south Asian perspective. Pearson Education India Kumar, V. and Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted perspective.Journal of the Academy of Marketing Science,40(1), pp.120-136. Leonidou, L.C., Katsikeas, C.S. and Samiee, S., 2002. Marketing strategy determinants of export performance: a meta-analysis.Journal of Business research,55(1), pp.51-67. Metzger, K., 2014.Business analysis of UK supermarket industry. GRIN Verlag. Mwangi MM.Adoption of green marketing strategies by fast moving consumer goods manufacturers in Nairobi city county(Doctoral dissertation, University of Nairobi). Nguyen, Q., 2015. Business Plan For Online Bakery Concept. Norris, D.G., 1992. Ingredient branding: a strategy option with multiple beneficiaries.Journal of Consumer Marketing,9(3), pp.19-31. Peng, M.W., 2013.Global strategy. Cengage learning Putra, G.K. and Harijanto, R., 2015. The Impact Of Customer Value Proposition Towards Purchase Intention Of Chesa Cup.iBuss Management,3(2) Renko, N., Sustic, I. And Butigan, R., 2011. Designing marketing strategy using the five competitive forces model by michael e. Porter-Case of Small Bakery in Croatia.International Journal of Management Cases,13(3), pp.376-385. Ryu, S., Jang, W. and Cho, H., 2014. China Market Entry Strategy Of Paris Baguette.Journal of Business Case Studies (Online),10(2), p.155. Sengupta, K. and Chattopadhyay, A., 2006. Importance of appropriate marketing strategies for sustainability of small businesses in a developing country: case of bakery chains of Kolkata, India.Asia Pacific Journal of Marketing and Logistics,18(4), pp.328-341. Srinivasan, R., 2014.Services marketing: the Indian context. PHI Learning Pvt. Ltd.. Wicaksono, A., Kotier, P., Kartajaya, H. and Huan, H.D., 2007. Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 Zou, S. and Cavusgil, S.T., 2002. The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance.Journal of marketing,66(4), pp.40-56

Alexander meets with theatre professionals at forum Essay Example For Students

Alexander meets with theatre professionals at forum Essay Artistic health, institutional stability and the role of the federal government were the subjects of a Nov. 29 forum hosted by TCG at New York University, convened to enable theatre artists and managers to share their concerns about the current state of the field with newly appointed NEA chairman Jane Alexander. TCG executive director Peter Zeisler welcomed Alexander and stated his belief that the appointment of an artist to head the NEA is an unprecedented opportunity for her office to become a bully pulpit for the arts. Im new at this job, and Im here to learn, Alexander told the group. Im in a grace period right now, but this particular time of trouble is not over. Im dedicated to helping the theatre in any way we at the Endowment possibly can, but with dwindling funds we will have to be as creative as possible. TCG president Zelda Fichandler, who is artistic director of the Acting Company and director of the graduate acting program at NYUs Tisch School of the Arts, noted that the nature were holding the mirror up to has a side so dark there is fear attached to itand the pervading atmosphere in our society is sometimes hard to look at when it is reflected in our art. Among the concerns voiced by participants were the increasing demands on theatres to take responsibility for expanded programs that divert them from their missions; the lack of reserves to see theatres through hard times; the loss of general operating support; the need to improve artist compensation; and the necessity to develop new audiences. The arts have lost so much value in this society, and I dont know how were going to regain it, commented Tom Hall, managing director of Old Globe Theatre of San Diego, cautioning that if we redefine ourselves too often, well no longer have the ability to lead society. TCG vice president Ricardo Khan, artistic director of New Brunswick, N.J.s Crossroads Theatre Company, emphasized his belief in a brighter future for the theatre. When we are with colleagues, we rejuvenate each other, he said, but we are sometimes divided aesthetically, generationally, raciallyand I am anxious to see us all pull it back together again. Director Lloyd Richards echoed Khans optimism: You may be depressed the second time around but by the third time you get optimisticjust by virtue of being around. Our institutions change but the art form remains the same. Were dealing with something that can never be replacedlive communication. We cannot expect the NEA to be what it was 30 years ago; the theatres, too, have to reexamine. But the art is there. Were artists before everything, and thats what really matters, said Rene Buch, artistic director of New Yorks Repertorio Espanol, but I dread that we will become extremely good at selling doughnuts. Playwright Tony Kushner pressed for buckets more money for the arts. It is important for people in positions of stewardship not to accept less money without making a lot of noise about it, he contended. Our art is pure but our weaponry has to be as sophisticated and vulgar as the opposition, agreed George C. Wolfe, artistic director of the New York Shakespeare Festival, arguing for continued arts advocacy. Theatre is one of the few places we go and listen to another point of view. Considerable discussion centered on concerns about private funding. Some participants noted an increasing tendency for foundations and corporations to act as artistic directorsasking to read scripts, pick plays and develop programs. You can experience death by guidelines, formulating programs for funding, while there is no support for the body of your work, said Fichandler, Its no longer about six plays for the price of four, its about what will you underwrite that we can do?' .ubdb0eeac103a2d588ad5ac3d12c5480d , .ubdb0eeac103a2d588ad5ac3d12c5480d .postImageUrl , .ubdb0eeac103a2d588ad5ac3d12c5480d .centered-text-area { min-height: 80px; position: relative; } .ubdb0eeac103a2d588ad5ac3d12c5480d , .ubdb0eeac103a2d588ad5ac3d12c5480d:hover , .ubdb0eeac103a2d588ad5ac3d12c5480d:visited , .ubdb0eeac103a2d588ad5ac3d12c5480d:active { border:0!important; } .ubdb0eeac103a2d588ad5ac3d12c5480d .clearfix:after { content: ""; display: table; clear: both; } .ubdb0eeac103a2d588ad5ac3d12c5480d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubdb0eeac103a2d588ad5ac3d12c5480d:active , .ubdb0eeac103a2d588ad5ac3d12c5480d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubdb0eeac103a2d588ad5ac3d12c5480d .centered-text-area { width: 100%; position: relative ; } .ubdb0eeac103a2d588ad5ac3d12c5480d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubdb0eeac103a2d588ad5ac3d12c5480d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubdb0eeac103a2d588ad5ac3d12c5480d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubdb0eeac103a2d588ad5ac3d12c5480d:hover .ctaButton { background-color: #34495E!important; } .ubdb0eeac103a2d588ad5ac3d12c5480d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubdb0eeac103a2d588ad5ac3d12c5480d .ubdb0eeac103a2d588ad5ac3d12c5480d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubdb0eeac103a2d588ad5ac3d12c5480d:after { content: ""; display: block; clear: both; } READ: National Theatre Production Analysis EssayGeneral operating support is absolutely vital, stressed Mary Schmidt Campbell, dean of the Tisch School.We get trapped by funding agencies and what they consider to be in vogue, forgetting about what its really all about, agreed Richards. The NEA can be the place that keeps the standards there. We have to make sure artists are on the NEA agenda, urged Hall, noting that theatres are being asked to fill so many needs at once that the money is coming out of the pockets of artists and going into community programs. Were growing horizontally, he said, and the priority previously placed upon compensation of artists by the Endowment seems to be gone. Participants offered suggestions of ways the NEA panel and application processes might be improved, and called for clarification of NEA policies. I hope that the NEA will demand high standards and a reevaluation of what art stands for said director Anne Bogart. We will be seen in the future by what we have created, and if theres any good argument for government support that is it. Alexander expressed her gratitude to the participants and stated that she is committed to turning the image of the agency around. She outlined some of her priorities, including embarking on a tour of all 50 states; recruiting members of the National Council on the Arts to serve as spokesmen; providing information about NEA grants to congressional offices; reaching out to the media; and developing opportunities for President Clinton to speak about the arts.